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| Lisé Markham Founder/President Entrepreneur and broadcast television executive with extensive track record in all areas of start-up, operations, management, sales, marketing and product development. |
Fox's 'Touch' |
The State of Social Media and Social Media marketing in 2012 |
Emic Media in conjunction with MarketingProfs offers a Step-By-Step Guide to a Successful Social Media Program. Everything you need to know about establishing your strategy, policy and team. |
Emic Media in conjunction with MarketingProfs will offer this free of charge to anyone who wants. Just email Emic you want the Social Media Factbook and it's yours free. |

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Yahoo!'s IntoNow app uses your phone's microphone to identify whatever TV show you're watching in real time based on the show's audio track. Once the show has been identified, you can use IntoNow to find out which of your friends have already seen the episode you're watching or which happen to be watching the same show at the same time. All roads lead to discussing the episode in question — though not until the commercial break, of course. You don't want to miss any important plot twists or riveting reality-show banter.
Price: Free
Price: Free
Price: Free (requires HBO subscription)
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And whether Twitter execs are aware of it or not, in so doing they're taking advice from Sean Parker--the founding president of Facebook, who might know a thing or two about social media. I spoke to Parker about Twitter during a conference last month in Tucson, Arizona. Parker was late to join the Twitter bandwagon. He blasted out his first tweet--an apology to Facebook CEO Mark Zuckerberg--in early October. "Sorry Zuck, I had to do it eventually," he wrote. Parker, being Parker, quickly amassed more than 100,000 followers, and today that number has climbed to almost 345,000. Still, Parker told me he wasn't sold on Twitter. He wasn't convinced all those followers meant much, or that they were even human beings. Were his followers really paying attention to what he tweeted? How would they even see his stuff? Parker's complaint is one I share and hear often: The river of tweets rushes by so quickly--especially if you're following several hundred people--that it's way too easy to miss the stuff you might care about most. |
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(CNN) -- An update rolling out Tuesday for the Xbox Live network aims to do what Microsoft has been teasing for a while -- turn a platform designed primarily for video games into one that will be the major hub for all television viewing.
Microsoft promises the update, which it calls "the future of TV," can "transform every Xbox 360 into an all-in-one device to enjoy your entertainment." "The update is another huge step toward realizing our vision of bringing you all your entertainment, shared with the people you care about, in an easy way," Marc Whitten, Microsoft's corporate vice president for Xbox Live, wrote on the official Microsoft blog. The Xbox was the first gaming console to include Netflix and has since added entertainment partners such as ESPN, Hulu Plus, AT&T U-verse and last.fm. But Microsoft, hoping a bevy of new apps will up the ante, is adding content from 40 new partners while making existing content easier to view. |
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(Search Insider) The technology world has been buzzing about the recent introduction of the iPhone 4S. As a device and platform, it’s sleek, smart, intuitive and accessible to users of all ages. It turns the most complex of tasks into a very elegant and satisfying experience.
A central feature of iOS5 (Apple’s new mobile operating system) on the iPhone 4S is Siri. Siri is voice recognition software, which has been built to function as a digital personal assistant. Ask Siri a question, and “she’ll” answer. Ask Siri to send an email -- done. Ask Siri what the weather’s like, and she’ll return a five-day forecast. Siri streamlines the process of performing tasks, sourcing and disseminating information. It even responds to questions that traditional search engines can’t answer: Me: “Is it going to be cold today? Siri: “No, 37 degrees doesn’t seem all that cold.” Me: “What sounds good for lunch?” Siri: “I found 20 restaurants whose reviews mention lunch…16 of them are fairly close to you. I’ve sorted them by rating.” If the digital revolution (search included) is a long-wave transition, as Gord Hotchkiss so elegantly observed in his Search Insider column last week, then Siri is surely a major ripple. In Siri, we have a glimpse of what the future of search looks like -- a future that should be both exciting and terrifying to search marketers. read more
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![]() How prepared are you for the mobile social tidal wave, tsunami, hurricane, and Bieberquake that will hit us in 2012?
You’d better get ready. Gartner forecasts that there will be 7.4 billion mobile connections in 2015, when the earth’s population is expected to be a mere 7.2 billion. And you know what everyone’s going to be doing with their 1.03 mobile connections per person? They’ll be undressing catalog models with augmented reality apps. But when they’re not doing that, they’ll probably be engaging with some kind of social media. Following a keynote I just delivered at Customer Engagement Technology World 2011 on mobile social media, which you can download at bit.ly/cetw2011, here are the 10 trends to follow. You can find even more examples of these trends in the talk, with links in the appendix. Here are the top-10 mobile social trends: 1) Social Fashion Why it matters: Mobile experiences can change the shopping experience to provide real-time feedback from friends, experts, and sometimes brands. Watch out: Retailers and fashion brands might not love the real-time feedback when it’s negative. Best in show: Go Try It On is one of my favorite digital experiences, especially for an app I don’t need personally (being married gives me all the real-time feedback that I need, and then some).
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| ..... | Click here to access The Mobile DTV presentation for the National Association of Broadcasters.
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