lisem

Lisé Markham
Founder/President


Entrepreneur and broadcast television executive with extensive track record in all areas of start-up, operations, management, sales, marketing and product development.

By A Web Design

Broadcasting & Cable

 Fox's 'Touch'

Watch the first trailer of Fox's upcoming drama 'Touch,' starring Kiefer Sutherland, premiering in spring 2012.



State of Social Media in 2012

The State of Social Media and Social Media marketing in 2012


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Successful Social Media

Emic Media in conjunction with MarketingProfs offers a Step-By-Step Guide to a Successful Social Media Program. Everything you need to know about establishing your strategy, policy and team.
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Social Media Factbook

Emic Media in conjunction with MarketingProfs will offer this free of charge to anyone who wants. Just email Emic you want the Social Media Factbook and it's yours free.
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Two Android tablets take on Apple: One is up to the task

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Can Android tablets match the iPad in usability? Yes, if they apply an important lesson from Apple.

Comparing Apple's iPad 2 with Motorola's XyBoard and Amazon's Kindle Fire is fraught with peril. But here goes anyway.

 

Let me preface my review by saying that a few overzealous readers (I'm being charitable with that description) almost invariably call the writer (me) an idiot for not being as savvy and/or perceptive as they claim to be. That's par for the course. But let's get a few things straight here.

 

First, this isn't an official review. Like the kind you would find at CNET Reviews. Second, I don't favor one manufacturer over the other. So, let me state the obvious (though, I realize, this will never satisfy conspiracy theorists). If Product X makes what I need to do easier, then I will favor it over Product Y.

 

And, third, as a corollary to the above, I have personalized needs, like anyone. A graphic designer will place a very different set of demands on a tablet than I would. So, my use case doesn't necessarily apply to everyone.

 

That said, I have used the iPad 2, the Motorola XyBoard (aka Xoom 2), and the Amazon Kindle Fire long enough to understand their strengths and weaknesses for my particular needs.

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Facebook's Timeline Feature

This Is Your Life (According to Your New Timeline) Facebook is rolling out the personal digital archive Timeline to replace its aging profiles

wfacebook_0213At Facebook's F8 developers Conference in San Francisco last September, CEO Mark Zuckerberg introduced the site's new page motif, Timeline. F8 has played host to most of Facebook's biggest announcements--new profiles, the Like button for websites, Graph API--but this one had the usually unflappable Zuckerberg looking a little giddy. "We're more than just what we've done recently," he told his listeners, and he laughed as he scrolled through his own Timeline to show the audience a few of his baby photos.

Timeline, which is being introduced to all Facebook users over the next few weeks, is a complete rewiring of the way Facebook works. For one thing, it's far more attractive than the current profile: photos are displayed with more prominence, including a page-spanning "cover" image of your choice to gussy up the space behind the traditional profile picture. But the real change is conceptual. Timeline is a social blow by blow of a person's total Facebook past, an easy-to-parse, easy-to-navigate account of his or her entire experience on the platform. "It's how you can tell the whole story of your life on a single page," Zuckerberg said. The algorithm-generated archive seeks to accent users' most meaningful life moments (relationships, moves, career milestones) while condensing the less interesting stuff, like the latest round of birthday messages. Users are also encouraged to fill in details from their lives P.F. (pre-Facebook) by adding photos from childhood, the way Zuckerberg did with his baby pictures. It's life, in aggregate.
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Why Twitter is becoming more like Facebook

twitter-icon-packTwitter's redesign today has one major goal: To get the microblogging service out of Facebook's shadow.

And whether Twitter execs are aware of it or not, in so doing they're taking advice from Sean Parker--the founding president of Facebook, who might know a thing or two about social media.

I spoke to Parker about Twitter during a conference last month in Tucson, Arizona. Parker was late to join the Twitter bandwagon. He blasted out his first tweet--an apology to Facebook CEO Mark Zuckerberg--in early October. "Sorry Zuck, I had to do it eventually," he wrote.

Parker, being Parker, quickly amassed more than 100,000 followers, and today that number has climbed to almost 345,000.

Still, Parker told me he wasn't sold on Twitter. He wasn't convinced all those followers meant much, or that they were even human beings. Were his followers really paying attention to what he tweeted? How would they even see his stuff?

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Why Siri Is The Most Exciting, And Terrifying, Evolution Of Search

siri-use(Search Insider) The technology world has been buzzing about the recent introduction of the iPhone 4S. As a device and platform, it’s sleek, smart, intuitive and accessible to users of all ages. It turns the most complex of tasks into a very elegant and satisfying experience.

A central feature of iOS5 (Apple’s new mobile operating system) on the iPhone 4S is Siri. Siri is voice recognition software, which has been built to function as a digital personal assistant. Ask Siri a question, and “she’ll” answer. Ask Siri to send an email -- done. Ask Siri what the weather’s like, and she’ll return a five-day forecast.

Siri streamlines the process of performing tasks, sourcing and disseminating information. It even responds to questions that traditional search engines can’t answer:

Me: “Is it going to be cold today?

Siri: “No, 37 degrees doesn’t seem all that cold.”

Me: “What sounds good for lunch?”

Siri: “I found 20 restaurants whose reviews mention lunch…16 of them are fairly close to you. I’ve sorted them by rating.”

If the digital revolution (search included) is a long-wave transition, as Gord Hotchkiss so elegantly observed in his Search Insider column last week, then Siri is surely a major ripple. In Siri, we have a glimpse of what the future of search looks like -- a future that should be both exciting and terrifying to search marketers.

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Emic Media Presentation

Click here to access The Mobile DTV presentation for the National Association of Broadcasters.