Anyone in business today knows social media has arrived. What is argued is its relevance. Some embrace it knowing it resonates with their target customer. Companies like Dell, Wal-Mart, and Ford Motor Co. have jumped in feet first. Then, there are those who still think social media is a waste of time and cannot add to their profit margins in any significant way.

Both are right to a degree.

Conversely, in the mobile sector, no one argues the ubiquity of the cell phone and the explosion of the smartphone; the iPhone/app phenomena and the potential for mobile to become “everyone’s connection to anyone” in voice, data, and video has also arrived. Our consumption, travel, health and social connections will be manintained and managed on a small device capable of multiple tasks all at the same time.

Emic Media’s mission is to help our clients ferret through the space where these two media intersect in meaningful ways for our clients to be relevant with their current and potential customers. We concentrate on business development strategies, partnerships, and high level marketing objectives with flexibility to change as the tools engage and are proven with measurable response. We are a “think tank” of social and mobile media but promise actionable plans for new revenue creation and generation.