Books

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Books

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THE IDEA WRITERS: Copywriting in a New Media and Marketing Era

A must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.

A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today’s advertising campaigns are interactive, multi-platform and ongoing, and the copywriter’s canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a brand’s social media presence, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script.

Source: http://www.briansolis.com/books/

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

Putting the Public Back in Public Relations

As the New York Times recently documented in its article, “Spinning the Web: PR in Silicon Valley,” the industry is, at the very least, in a state of disarray, mired in a global branding crisis. Up until now, PR was without a crisis communications team to anything about it.
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Now Is Gone

Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.

The Art and Science of Blogger Relations

I’m happy to announce an updated version of my free ebook, “The Art and Science of Blogger Relations” is now available on Scribd and Docstoc as a free download. For all of you Kindle enthusiasts, it is also available in Amazon’s Kindle Store. The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part “un” common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques and mastery necessary to effectively excel in media, analyst, and blogger relations today and tomorrow – while building long term, meaningful relationships along the way.

Customer Service, The Art of Listening and Engagement Through Social Media

Engaging with and empowering your customers as an extension of your marketing efforts isn’t new. However, in the era of Social Media, there are new tools and philosophies to more effectively listen and engage with customers and in turn, cultivate a more significant community, enhance your brand, build relationships, and hopefully create evangelists along the way.

The Essential Guide to Social Media

An executive outline of Social Media tools and resources needed to listen and participate, guiding PR, Customer Service, Product Development, and Marketing

The Art and Science of Social Media and Community Relations

After running the popular series that evaluated and discussed ThinkFree’s experiment in Social Media, I decided to compile all of the posts into one free and downloadable ebook for your reference.

The Art and Science of Blogger Relations

Blogger relations is so much more than the recognition that bloggers ARE influencers in their own right. Now it’s the understanding of how PR can work with them in addition to their traditional day-to-day activity. I compiled a series of articles into one ebook that I hope will contribute to the elevation of PR as a respected profession, not just by the clients and executives, but by the very people we hope to build relationships with to bridge our story to the people who matter.

PR Tips for Startups

I’ve created an ebook for startups and VCs based on a previous post to help steer them in the right direction on the road to visibility, attention, and resonance. It will go through several revisions in the future, but at the moment, it’s a great place to start.